Designers creating personal tools with AI — one-off generators for patterns, assets, effects¶
Insight: A pattern emerging across design teams: designers now create specialized one-off tools using AI for generating brand patterns, assets, or special effects — "personal software" for specific creative needs. Examples include custom pattern generators built in Figma Make for the Superhuman rebrand. This will only become more common as AI tools lower the barrier to creating bespoke creative utilities.
Sources
- Figmalion — "Eugene Fedorenko — "Issue #232" (2025-11-03)
- Luke Wroblewski — "Consistent Character Maker Update" (2026-03-17)