Figma acquires Weavy → Figma Weave: AI-native media generation and editing¶
Insight: Figma acquired Weavy, renaming it Figma Weave — a platform bringing generative AI and professional editing tools for image, video, animation, motion design, and VFX onto the Figma platform. Key differentiation: Weavy is model-agnostic, exposes process (not just outputs), and works as an aggregator of AI capabilities. Schema 2025 announced extended collections and AI-era design system features.
Detail: The acquisition signals Figma's push into AI-native media creation beyond static UI design. Designers are already creating specialized one-off tools with AI for generating patterns, brand assets, and special effects (e.g., Superhuman rebrand by Smith & Diction using Figma Make for custom pattern generators). Related: Affinity by Canva is now completely free (only AI tools behind premium), shifting the competitive landscape for design tools.